Google Completes Rollout of October 2023 Spam Update

Google has confirmed that the rollout of its October 2023 Spam Update has finished as of October 20. The spam-fighting update was first announced on October 4. In its announcement, Google says the latest spam update was initiated based on user feedback. Many people reported increased spam results when searching in their native languages. With … Read more

7 Key Metrics In Measuring Content Effectiveness

Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI. To do this successfully, you need to understand the metrics behind evaluating a successful customer journey. If you’re looking to maximize your … Read more